SpireLight Media offers training and workshops on all things relating to the internet.
Businesses and Organisations
Our training sessions can be one to one or small workshops of up to 10 people. These can take place on-site and are individually tailored for your business or organisation.
Trade Associations and Membership Organisations
Either workshops for up to 15 members or presentations to a larger audience.
Topics Covered
We will tailor our course content to your needs based on our initial consultations, however here are a selection of the topics that we can cover to give you an idea.
Social Media and Online Marketing
- Overview of social media and online marketing covering all the major channels and sites.
- How to create your social media and online marketing strategy.
- How to measure your performance.
- Social media best practice.
- In-depth analysis of the most prominent social networks – Twitter, Facebook, LinkedIn, Pinterest etc.
- The practicalities of managing your social media.
- Integrating your social media into your website.
Search Engine Optimisation (SEO)
- How search engines rank websites.
- Keyword research and visitor analysis.
- Using Google tools such as Webmaster Tools and Analytics.
- Planning/reviewing the structure of your website, including navigation, content and URL structure.
- Writing metadata – page titles and meta descriptions.
- Creating and submitting sitemaps.
- Link building and content strategy.
Content Strategy, Management and Creation for the Web
- Content strategy - analysing your visitor demographics and creating visitor profiles to guide content creation and organisation.
- Create, edit, and publish content.
- Practicalities of content management – bring content to the fore, archiving and deleting.
- Managing images – image formats, resizing images, optimising images and inserting images in content.
- Managing a publishing workflow with multiple content contributors.
- Using a WYSIWYG editor.
Drupal
- Introduction to Drupal terminology - nodes, blocks, taxonomies and a views.
- Understand how to set key site configuration settings.
- Understanding how Drupal creates paths using Pathauto.
- Adding/editing and moving blocks.
- Changing views settings such as number of results or sort order.
- Changing menus.
- Using the online information resource such as Drupal.org.