Visit the website: rhodestoheaven.com
The Brief
- Update the design of the existing website to be more modern. The design needed to reflect Rhodes to Heaven as a high end beauty product.
- Increase sales through the website and increase the value of individual orders from existing customers.
- Improve the overall search engine optimisation of the site.
The Website
- 'Lifestyle' images played a key part in the design, giving the products a 'girl about town' association.
- The design is clean and the navigation clear and concise, inclding images linking through to each category from the every page.
- Users are easily able to login from every page via the header.
- Social media links of every page.
- Customers are able to buy directly from the category page, creating fewer clicks to buy.
- Introducing related recommended products onto each product page.
The Outcome
- The average value per sale increased by over 100%.
- The number of orders over the Christmas period directly following the launch doubled on the previous year.
- Returning customers increased.
